Unlimited Together was a digital campaign surrounding the USA Men's and Women's Basketball teams leading up to and during the Olympic Games in Rio.
We inspired consumers digitally to join the rest of the country and show their support for the US as they took on the world in Rio. By submitting your squad photo - over social media - to Nike Basketball, your team was our team. As the teams continued their quest for gold, we unveiled the final product just before the final games. The result was a masterpiece. A photo composite of the entire country 'Unlimited Together'.
In the lead up to the Olympic Games in Rio, Nike Basketball partnered with Chance the Rapper. Chance wrote a song for the teams as they geared up for gold.